Starting, Owning and Marketing A Restaurant Blog|Starting and Owning a Restaurant - Construction, Planning, Marketing, Opening and Managing a New Restaurant

In the last couple of posts we have discussed the relatively new impetus for restaurants to involve themselves in sites like Twitter, MySpace, Facebook and several other networking type sites. The positives and negatives have been outlined.

For our new restaurant we decided to take an approach that:

• Involves a greater percentage of our customer base.
• Takes less time that to maintain, although a much greater initial time commitment.
• Allows community wide involvement.
• Brings together many different elements of the area.
• Eliminates competition for the same audience. (Chains cannot compete.)

We decided to develop a blog that will offer local (neighborhood), news, events, information, feedback and networking with all the various social groups. You can visit this blog as it is built. The name is Maggie’s City Center.

The real bonus is that most of our customers can participate, not just the ones who happen to subscribe to one of the social networking sites that have become prime media for the chains to distribute their coupons and build their brands.

After much of the content has been set up and we are ready to publicly  unveil it, a marketing plan fr the blog will be detailed to get the word out to the community. Visit the site and let us know your thoughts and comments.