Starting, Owning and Marketing A Restaurant Blog|Starting and Owning a Restaurant - Construction, Planning, Marketing, Opening and Managing a New Restaurant

As any restaurateur knows, sales numbers, on a short term daily basis, never make a lot of sense if you only focus on a given day or week. Our new restaurant was chugging along with weekly (and daily) growth. Then, without a reason we can ascertain sales dropped last week. Weekday business was off about 25% for a couple of days and the weekend was off about 10%.

Why did these drastic changes occur? Why do they seem to have been temporary as sales rebounded in the last few days? Many possibilities have been explored, but no real answers have surfaced.

As we implement the plan described in the previous post on our restaurant marketing changes, we can only scratch our heads and start our tenth week of operations.