Starting, Owning and Marketing A Restaurant Blog|Starting and Owning a Restaurant - Construction, Planning, Marketing, Opening and Managing a New Restaurant

As the new restaurant enters its third month of operations we see that sales during the week are much different than anticipated. Carry out business is less than expected and highly unpredictable. We may do $25 dollars worth of take out sales one day and $200 the next day.

To promote carry out sales we created a program with the following:

• Set a goal to reach 100 business within our area and double our take out business.
• Create a fax order form that has our most popular breakfast and lunch items.
• Put together 100 file folders that have a label on the outside, fax forms and our complete menu inside.
• Assign staff (Manager, servers) to personally distribute the folders during the coming week.

The total cost to implement this program is under $75 (not including labor). The results??? We will report the numbers in a couple of weeks.