Jan
13New Restaurant Celebrates with Customers for First Year Anniversary
Filed Under (Uncategorized) by Larry on 13-01-2010
Starting a Restaurant Blog was about the building, opening and marketing of a new restaurant in Belleair Bluffs, Florida. The restaurant opened on January 9, 2009 and celebrated its first year January 9th and 10th of 2010. Complimentary mimosas greeted our guests for breakfast and lunch for the two day affair.
To recap the first year in one word - challenging! We started construction in the middle of 2008 without the hint of the difficulties the world would encounter financially from October, 2008 to this day. Through all of the hurdles we faced, we ended up with sales of about $640,000, about $10,000 short of our plan created some 18 months ago.
Our challenges have been;
- assessing the expectations of our guests as they changed during the recession.
- finding appropriate methods to get our message to all parts of our demographic.
- maintaining a high level of food consistency with a new staff.
If we had a scale like the old grade card system, I would give us a B-, even in this economy.
Our year to come will see many of the same moving targets as consumers change with the financial climate. Our goal for the year will be $675,000 in sales. Watch as we compare the benchmark set last year to the coming months. We will post our restaurant marketing plan in the next few days.
