Starting, Owning and Marketing A Restaurant Blog|Starting and Owning a Restaurant - Construction, Planning, Marketing, Opening and Managing a New Restaurant

In my previous post about consultant’s absurdly suggesting that all restaurants should invest their time and effort into mobile marketing, there is one important aspect of mobile marketing that some comments point out.

While my issue is the effective use of time and resources for existing technology, the one type of restaurant that may benefit is the high volume take out restaurant. There are mobile applications that can send quick orders directly to you. Someone in a car, at work or home can order food using their cell phone device. Restaurants such as pizza shops, deli’s and sandwich shops that have a high volume to go trade may find mobile technology a worthwhile investment.

Few of us who own restaurants have time to invest in future possibilities. Pioneering a new market for mobile technology is not our goal. Consumers drive technology and restaurateurs should have a handle on when the customers are ready for that next great step in the digital world.

I appreciate the input from the people who commented on the previous post.